Jeanne Bliss is the Founder and President of CustomerBliss, and the Co-Founder of The Customer Experience Professionals Association.

She is one of the foremost experts on customer-centric leadership and the role of the Chief Customer Officer. A consultant and thought leader, Jeanne Bliss guides C-Suite and Chief Customer Officer clients around the world toward earning the right to business growth and prosperity, by improving customers’ lives.

Jeanne Bliss pioneered the role of the Chief Customer Officer, holding the first ever CCO role at Lands’ End, Microsoft, Coldwell Banker and Allstate Corporations. Reporting to each company’s CEO, she moved the customer to the strategic agenda, redirecting priorities to create transformational changes to each brands’ customer experience. She has driven achievement of 95 percent loyalty rates, improving customer experiences across 50,000-person organizations.

Jeanne Bliss

Meet Walt

Walt Rakowich has a passion for helping leaders create organizations that add real value to the lives of people who work in them, people who buy from them, and people influenced by them. His authentic brand of transfluent leadership has served him well in a global corporate environment. And it has made him a sought-after speaker and board member for nonprofits and Fortune 500 companies alike.

Walt spent the bulk of his career with Prologis, a NYSE company listed in the S&P 500. Prologis is a leading provider of warehouse distribution facilities and services with more than $100 billion in assets and operations in the Americas, Europe, and Asia. After a brief retirement, Walt was named CEO when the company was on the brink of bankruptcy. He and his team orchestrated a turn-around that breathed new life into the company’s balance sheet and its culture. Then he led the company through a successful merger before retiring in late 2012.

Walt received his M.B.A. from Harvard Business School and his B.S. in accounting from Penn State University. He and his wife, Sue, live in Denver and have two adult children. He now spends much of his time writing, speaking, and serving on the boards of several for-profit and nonprofit organizations.

In this guide, you’ll learn how to transform your organization into an ultra-productive, highly influential company. And it’s all done by becoming what’s called a transfluent leader. With this new leadership style, you will:


Walt Rakowich

Becoming a Force of Nature

  • Inspire your teams to perform at a higher level
  • Attract (and retain) the most talented people
  • Rise to challenges and make tough decisions
  • Position your organization to benefit from greater diversity and social change
  • Be a more influential and sought-after leader in your industry

Lead by example, manage with humility and act with transparency. Results will follow.