Let’s challenge the idea that crisis leadership is all about command. Instead, this episode of Off the Rak explores showing up with steadiness, trust, and humanity. Join us as we welcome Cliff Holtz, president and CEO of the American Red Cross, a leader who steers one of the nation’s most trusted emergency response organizations through disasters with speed and compassion. We discuss building resilience, empowering volunteers and staff, and balancing compassion with operational excellence under pressure. Tune in for practical insights about stepping into a highly visible public role, navigating public opinion, and keeping faith in people when the stakes are high.
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